Thursday, June 19, 2008

I Fell For It

On the heels of my last post, I came across an article on the Men's Health website titled The 20 Unhealthiest Drinks in America. Quite a bold title if you ask me, but then again you didn't ask me. A number of the entries are exceedingly obvious like milkshakes, soda, lattes, etc. The one that took me off guard, #19, The Worst "Healthy" Drink: Glaceau VitaminWater.

What?! How can something called Vitamin Water be bad for you? Mom taught me water is the essence of life (insert Zoolander reference) and vitamins, well, are things I'm supposed to eat. So where did I miss the boat?

I'm insanely obsessed with my weight, not a sweets person and I rarely eat desserts, but my one guilty pleasure is VitaminWater. I love the stuff. Its quite refreshing, not too sweet and doesn't taste like plain old water. It kinda reminds me of Crystal Light, but just doesn't suck. Plus the little paragraph on the bottle explaining the flavor is pure literary genius.

I'm generally able to spot the marketing ploy behind products, but Glaceau got me good. Touche marketing director, touche... you have won this round.

2 comments:

Anonymous said...

What is unhealthy about vitaminwater? Is it the vitamins? The electrolytes? The all natural energy source? Are juices unhealthy because of their all natural energy source? Are sports drinks better for you because they have energy and sodium? I don't get your logic. You need quality calories...do you not? If you don't need them stop consuming calories all together. If you do need calories, it would be best to drink and eat nutrient rich calories in the correct proportions. It's pretty simple. Vitaminwater provides nutrients, all natural energy to keep you going, keeps you hydrated and tastes good. That's not unhealthy if you ask me.

MJM said...

I don't believe I get your logic either. Maybe you missed where I wrote, "How can something called VitaminWater be bad for you?" The post was a commentary on the article in Mens Health. I think you may be better served directing your questions towards them, as they determined VitaminWater to be unhealthy; not me.